Hayes Martin Associates

For Hayes Martin Associates’ clients, our services and capabilities are integrally connected to their strategic goals. We firmly believe that by strategically planning every aspect of marketing, our clients benefit from greater accuracy in targeting, messaging and brand positioning. Our process weaves a resilient fabric that can withstand and capitalize on changing market conditions to maximize responsiveness, cost efficiencies and ROI. Our scope of services includes:

Marketing & Advertising

Brand strategy development
Strategic marketing plans
Marketing communications plans
Project audits
Budget development & projections
Critical path development merging all benchmarks
Marketing effectiveness evaluation
Comprehensive advertising campaign development, phasing, orchestration & implementation
Comprehensive print, broadcast, direct mail, online and alternative media research, planning and budget development
Marketing efficacy tracking and ROI Analysis
Promotional marketing
Consultation on information centers, sales facilities and model complexes

Online Marketing

HMA has one of the most comprehensive Online Marketing Departments in the industry, providing unrivaled depth of value to our clients through emerging, new and established online media. Our online marketing services are extensive, and include:

Website strategy, concept development, design, production and programming
Search engine optimization
Search engine marketing
Paid search marketing, including keyword research, site selection, management and monthly performance reporting
Banner ad development and ad serving
Online public relations advertising and syndication
Video advertising and syndication
Data base development and management
Performance reporting and analysis

Public Relations

The agency’s PR department is an integral part of strategic communications to maximize top of mind awareness for clients’ brands, and products. Our PR department is a key participant in your strategic solution, affording you wide media exposure. Comprehensive program planning and development.

Research, copywriting and distribution for offline and online local, regional and national publicity strategies
Media relations, media alerts, press kits
Event planning and coordination

Creative Services, Advertising & Communications

This broad scope of design, art direction, copywriting and production give clients the value of a seamless delivery system in synch with marketing goals, creative standards and production cost engineering. These services include:

Award winning concept development, design and production of print and direct mail advertising
Graphic design of collateral and sales support materials
Copywriting, video, dvd and broadcast scripting, speech writing
Direct mail conceptual development, production and distribution
Newsletters, online and offline
Innovative, memorable graphic and identity theme development
Graphic standards, corporate identity and manuals
Color and theme board presentations to amplify brand positioning and coordinate
Design development and coordination of way finding and environmental graphics
Superior production standards, engineered for peak cost efficiency