California Pacific Homes
The California Pacific Homes-Hayes Martin Associates relationship began in 1987 and grows stronger year after year due to their incredible talents and consistent work ethic. Hayes Martin Associates is an integral part to the California Pacific Homes team thanks to their forward thinking, creativity and professionalism. Sandy and her team understand our objectives and our desire for “distinctive design.” It is with great pleasure that California Pacific Homes recommends Hayes Martin Associates.
Sr. Director, Marketing and Design Center
The creativity, strategic planning and personalized counsel that is provided to us as clients of Hayes Martin is an important asset to D.R. Horton. Their broad spectrum of expertise offers a wider view of our marketing mission, enabling us to formulate solutions that run the gamut of consumer communications, from online to print to onsite sales center.
In the area of positioning and branding, Sandy Keedy and her team literally speak Builder-Ese. They become as familiar with our brand as our own team members, often making us even more aware of the power of brand equity and consistency and apply that methodology appropriately. The energy of the team is unprecedented, going the extra mile to assure that our needs are their priority. It is exhilarating to work with these professionals, and a true enhancement to our ability to market and sell our communities.
Senior Vice President, Sales and Marketing
K. Hovnanian® Homes®
As a builder participant in master marketing cooperatives for the past 10 years, K. Hovnanian is active in all counties in Southern California, and I have had the unique opportunity, through changing market conditions, to observe a number of advertising agencies in master marketing cooperative situations.
In both master plan and in builder marketing programs, it is my opinion that Hayes Martin has provided the most creative, effective, professional, and dynamic campaigns of any advertising agency I’ve observed. Under Sandy Keedy’s keen leadership, she has accomplished a formula for success for master plans and builders.
The value that Hayes Martin brings is:
Thorough research both demographic and psychographic resulting in a complete understanding of the target market
Comprehensive marketing platforms that support master plan initiatives
Focused ad campaigns that incorporate research and are uniquely creative
Dynamic and intelligent presentation skills that excite program builders
Improved traffic and sales as a result of the momentum created through campaigns
I appreciate the professionalism and effectiveness of Sandy Keedy and Hayes Martin Associates and highly recommend their services.
Vice President Marketing
Lewis Operating Corp.
We have been very pleased with the work of Hayes Martin Associates over the past few years.
Sandy Keedy has personally devoted a great deal of attention to our account and a strong team of professionals has supported her. The firm has a good knowledge of how to put together marketing game plans at the project level and also does an excellent job of working on corporate reading. They have been good at developing large-scale strategies, as well as working on the day-to-day tactics.
We have only used them in the Inland Empire where they have excellent market knowledge, but because of their client base, they seem to have an excellent market knowledge throughout Southern California.
Hayes Martin also has a very good understanding of new and alternative media and they have given us good guidance in creative ways to spend scarce dollars. Best of all, they are a pleasure to work with and we view them as trusted advisors, not just for the projects they handle for us, but for insights into the overall market place.
Please feel free to call if you have any questions. We have been very pleased with their work. They serve as a real asset during challenging times like these.
Executive Vice President/Director of Marketing
As a Division President, Regional President, CEO, and COO of a major homebuilding and now a community development company, I have had the opportunity to work directly with Hayes Martin for almost 20 years. I have found them to be extremely creative, innovative and a genuine pleasure to have as an integral part of our marketing team. Additionally, they understand our business and are able to work within budgetary constraints while still enabling us to have very successful marketing programs, especially in our master planned communities.
Chief Operating Officer
Lewis Planned Communities
With the marketplace demanding increasingly strategic approaches, with our consumer becoming more and more targeted and with increased competitiveness throughout Southern California, Randall Lewis and I continue to value our long-term partnership. We are grateful to Hayes Martin for the help and support a professional advertising agency provides, but more importantly is the personal strategic guidance you provide our valued guest builders and us.
We continue to find your team to be exceptionally responsive and more than capable. Michele Linaweaver is a great asset to our team and is always willing to go the extra mile for us. The communication and execution of our collective marketing efforts is excellent. This allows me to concentrate on the other aspects of our planned communities, since I can trust that the daily marketing efforts will be done on time and according to plan. Your recent additions to your Internet Marketing Department have been very helpful to us as we continue to move to an Internet based marketing program.
I am confident that we will grow stronger as a result of the difficult times ahead of us, especially with the energy, strategic guidance and creativity of you and your team.
Vice President of Marketing
Rancho Mission Viejo
Sandy Keedy and the Hayes Martin Associates organization have played an integral part in the marketing success of Ladera Ranch. Sandy's unique approach to the creative process is to fully understand both what the client and the project is all about. Through this process the team then creates a foundation to the marketing campaign that appeals to both your emotions and logic. Hayes Martin stretches the normal boundaries of residential marketing to truly create fresh, memorable and sales producing advertising.
Senior Vice President of Community Development
Rancho Mission Viejo
What is it like to work with HMA...
What I appreciate in working with Sandy and her team is that they push themselves to find the next right answer in a discipline that is currently undergoing tremendous change. - and most importantly the end product is on target and effective.
HMA is thoughtful in their approach to finding marketing solutions. Measuring success and adjusting to achieve results, HMA is focused on helping clients achieve sales goals.
While open to embracing a variety of perspectives and a collaborative team philosophy, HMA always provides their honest opinion to the benefit of the client - and with their experience and strategic abilities - it is an opinion well worth listening to.
From an Account Services perspective, you could not ask for more. HMA manages deadlines, projects and budgets so efficiently that I can confidently concentrate on other matters knowing "it is handled".
Director of Marketing
Standard Pacific Homes
My professional association with Sandy Keedy and her staff at Hayes Martin Associates began in 1998. Of all the agencies that I have worked with over the last 25+ years, none can compare with the high level of professionalism, creativity, and attention to detail and account service that is offered by HMA.
As part of our marketing team at Standard Pacific, Sandy is a valued strategic partner. The depth of experience that the HMA team brings to the table always results in strategic planning and creative concepts that are fresh, relevant, measurable and effective. They not only are diligent about meeting deadlines, but also about working within the framework of budget constraints. The scope of their services for Standard Pacific includes community branding, logo design, web marketing, brochures, collateral materials, advertising, media planning, awards submittals and public relations.
Everyone at Standard Pacific loves working with Sandy and her team at HMA, and we know that they can always be counted on to do whatever it takes to get the job done.
Vice President of Corporate Marketing